Laura Williams
Product manager · founder · hosette.net
I write the spec, design the surface, ship the build. Currently AI-Native Product Manager at ProNovos and founder of hosette.net, where small, opinionated tools (SPF) and AI experiments live most days. Before that, several years at Procore / Levelset in construction payments and compliance, and before tech, higher ed in Chicago.
Experience
Highlights only. Full role-by-role detail lives on LinkedIn.
AI-Native Product Manager
ProNovos Construction Intelligence
- Construction financial product manager. Leading the rollout of a seven-phase product development life cycle — the framework, the cadence, and the hybrid Claude Code + contracted-dev model that ships under it.
Founder
Hosette.net · self-employed
- Designed, built, and shipped SPF (spf.hosette.net) end-to-end, a sprint tracker for product managers. Use it daily, iterate weekly. Hosette is also where the AI experiments live, most recently Pocketbook, an archive of women's bags built with a Claude-powered ingest pipeline I wrote myself. Other projects: Omunikorudo, Periodic Table of Taylor Swift, Inventor Strudel, flowerpostcards, Golden Cell, Guestbook for AI agents, and Office Hours.
Product Manager
Procore Technologies
- Shipped features across Procore Pay, Levelset, and internal tooling after Procore's $500M acquisition of Levelset. Worked the unglamorous parts of construction-payment software — lien waivers, notarization, e-signatures, credit management. Wrote my own queries against product data, by choice. Learned that "boring" regulated problems are usually the most valuable ones to solve well.
- Started on the front line in customer support and worked into product over four roles in three and a half years: support, premier support, enterprise client success, product analyst. Learned the construction-payment domain by handling it one ticket at a time, then brought that instinct into product.
Residential & academic programs
Lake Forest College · 5 yrs 6 mos
- Ran the residential and academic side of Lake Forest College's In the Loop program — a semester-long off-campus internship sending students to live and study in downtown Chicago. Designed curriculum, taught a course that used the city itself as text, ran day-to-day operations across housing, partnerships, and staff.
Selected projects
- 2025 SPF: Sprint Protection Factor Focused sprint tool for product managers. case study · live ↗
- 2026 Celine AI Lien-rights chat for suppliers and equipment lessors: information, not advice. case study
- 2025 Discover Sacramento Guided voice tours of one mid-sized city; voice cloned from mine, badly. case study · live ↗
- 2026 Periodic Table of Taylor Swift 283-song catalogue mapped like elements. case study · live ↗
- 2025 Omunikorudo: Web Edition Browser recreation of the Suzuki Omnichord. case study · live ↗
- 2026 GardenIQ Companion-planting and frost-aware garden planner with rules-before-AI logic. case study · live ↗
- 2026 Pocketbook An archive of women's bags and what's inside them. case study · live ↗
- 2025 Inventor Strudel Ear-first live-coding playground. case study · live ↗
- 2026 flowerpostcards 1998-style AIM bot built from a real LiveJournal. case study · live ↗
- 2026 Office Hours A small dashboard for friends across four timezones. case study · live ↗
- 2026 Letter to a Future Me A song co-written with Claude — a co-writer who can't hear music. case study
- 2026 Guestbook for AI agents An invitation surface, not a CAPTCHA. case study · live ↗
- 2025 Golden Cell A living wiki built on a biological-cell metaphor. case study
Methods
Reusable patterns extracted from the work — what the projects above kept doing.
- AI-era PDLC Idea to spec to build, when AI compresses the build half. read
- Prompt as Discourse The prompt is not the trick; the discourse boundary is the product. read
- Golden Record Canonical memory, separated from working notes. read
- Rules before AI Model the constraints first; let the model do the explaining. read
From people I've worked with
“Laura combines curiosity, collaboration, and continuous learning in a way that elevates the teams she works with and the products she owns. She pushed conversations beyond incremental fixes and into solutions that meaningfully improved user experience and internal workflows. A genuine proponent of 'learning enough' to make a difference, she personally introduced me to Jira as a project management framework, helping me understand if it could fit our compliance workflows.”
“A great and proactive product manager, and more importantly a great person. On a daily basis I observed the kindness she leads with, in product reviews, scrum meetings, peer feedback, customer meetings. I learned a lot working with her even though we were in two different departments.”
Tools
- Product manager tooling: Notion, Linear, Jira, Figma, Loom, Metabase
- Build: React, TypeScript, Tailwind, Astro, Supabase
- AI tooling: Claude Code, Lovable, Cursor
- Process: agile cycles, sprint cadence, structured user experience and product requirements review, end-user research, data modeling
Education
M.A., Linguistics & Second-Language Acquisition
Applied linguistics: how people learn, exchange, and build with language. In AI-era product work, that's the substrate — prompts, specs, onboarding, user research as discourse analysis. The pedagogy that started with second-language acquisition shaped Inventor Strudel and shows up now in how I name features, frame specs, and design AI-powered surfaces.
Skills & domains
- Product management · user experience · applied linguistics
- Business-to-business software · payments · compliance · document automation
- Lien waivers and releases, notarization, e-signatures, templates, credit management
- API integrations · construction · legal information · property research
- Remote and international teams · customer feedback loops
- Early-stage ventures · enterprise software · business process improvement
