hosette.

About

Web native in the '90s.
AI native in the 2020s.

I'm Laura, product manager by trade, builder by habit, linguist by training. Hosette is the margin where the day job can't see: small opinionated projects, the occasional song, and a basset hound (real, named Waldo) who keeps trying to chase the period.

Laura, smiling, in a purple linen shirt against a warm taupe backdrop

Three Threads.

Web, languages, music

Three threads from the start: building on the web, listening for languages, making music. The career between them is the loop closing: web → linguistics → student affairs → product → back to building on the web. Music underneath the whole time.

I started in two places at once: Mrs. Livarchik's second-grade Spanish classroom, and Angelfire and GeoCities at home, where view-source was how you learned anything. By sophomore year I'd dropped the host page and was hand-coding a Dave Matthews Band fan site in raw HTML. The Post-Tribune ran a feature on it (Nerdy no more), and I told the paper I hoped the self-taught skills would help while I was "in college and probably very poor." They did. I was.

Music ran underneath all of it: first song written and performed for the class at seven or eight, saxophone in concert and jazz bands through middle and high school, guitar as a teenager, then at sixteen a home-recorded album called Songs Not About John and the open mic nights that came with it. Then the music went quiet for a while, and came back in 2025; I am a strange loop, the song running in the colophon, is one of those.

Laura playing acoustic guitar outside at night, eyes closed, singing, surrounded by string lights and jasmine vines on a New Orleans back porch.
Jasmine, fairy lights, guitar. Same back porch where Office Hours was sketched.

Both degrees were at Purdue: a B.A. in Spanish, then an M.A. in Linguistics and Second-Language Acquisition. Applied linguistics is the practical side: how people learn, exchange, and build with language. I thought I was studying something academic. It turns out to be the substrate of every product I build now: prompts, specs, onboarding flows, user research as discourse analysis. I thought I was leaving the web behind. I wasn't.

I worked in higher ed for five and a half years before I'd heard the phrase product manager. At Lake Forest College's In the Loop program, I ran residential and academic operations for students living in downtown Chicago for a semester. Human tetris, mostly. On the side, out of habit, I built CASCHA's website and sat on the GLACUHO board, where I learned to cherish a well-run room. Then I met Matt and Dan at Roompact, and the introduction turned higher ed into a software career. Apparently I'd been doing the job for years without the title.

Laura in front of the Great Pyramid in Cairo, in a denim shirt and tortoise sunglasses, sun on the dunes.
At the Great Pyramid with my great Procore teammates in Cairo. Why Office Hours exists →

Then came construction payments, of all things. Three and a half years at Levelset, on the team through the $500M acquisition by Procore: lien rights, notarization, e-signatures, regulated document-heavy work that hammers spec discipline in by sheer volume. The lesson that took: boring regulated problems are usually the most valuable ones to solve well. Now I'm at ProNovos as the team's first AI-native product manager, working out what an AI-era product development life cycle looks like in actual practice. Hosette runs alongside it. I'm building on the web again, on purpose.

Laura presenting SPF in front of a screen showing the Focus Mode 'clear skies' header at AI Friday, New Orleans.
Presenting SPF at AI Friday in New Orleans.

The braid is language, the web, and music, entwined since childhood, leaving each other for a while, and pulling back together now. Same muscle, new surfaces. Software that takes the domain expert at their word.

The canon.

Things I keep returning to
Read
Gödel, Escher, Bach, Douglas Hofstadter
Ender's Game, Orson Scott Card
Parable of the Sower, Octavia Butler
Watch
Arrival (2016)
Westworld, seasons 1–2
Listen
Wendy Carlos
Childish Gambino

Time Capsule.

Old artifacts: web, paper, ephemera

Nerdy no more

Post-Tribune, by Carolina Procter

Nerdy no more, Post-Tribune, by Carolina Procter, 1
Nerdy no more, Post-Tribune, by Carolina Procter, 2
Valparaiso High School sophomore Laura Williams has a Web site dedicated to acoustic music and the Dave Matthews Band. Williams didn't use a host page; she built the site herself using html. She hopes her self-taught skills will help her “while I'm in college and probably very poor.”

granulated S U G A R, yo

envy.nu/sugarly

granulated S U G A R, yo, envy.nu/sugarly, 1
granulated S U G A R, yo, envy.nu/sugarly, 2

Blast from the past

Purdue dorm desk, AIM open, iPod charging, flip phone in the corner

Becomes flowerpostcards →

Blast from the past, Purdue dorm desk, AIM open, iPod charging, flip phone in the corner, 1

Currently

Open to full-time roles and a small handful of consulting briefs a year, and always up for trading notes with other product builders. Send one.

Or: what I work for, and how · select projects · chronological version.